For those who want it all, and there are many of you, here are the different post-production hues we have created for Alvin and Adora’s album. We shot it on neutral settings first, some even underexposed so that we can add the filters on later.
Higher contrast saturations spike up the fun:
Greens and cyans provide a cool, refreshing feel.
Yellows more often than not will give you a warm undertone, these are the type of filters that can make your heart croon to Barry White:
The boss’ photos do not require post-production techniques, his shooting style is different from our team’s. For the rest of the special requests, we actually have a dedicated department to do post-production colors, and it’s a very a steep learning curve. Some professional colorists (advertisements, commercial videos to feature films) have honed their crafts for 15 years before they see the gold at the end of the rainbow. And that pot can bring them anywhere between $25,000 to $75,000 per job. Career switch anyone?